Associate Director, Campaign Development Lead (CDL) US Oncology

Job description

Job Description Associate Director, Campaign Development Lead (CDL) Commercial Excellence & Innovation US Oncology Business Unit This individual will lead the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) campaigns and programs that support the strategic imperatives for our Oncology products. Primary Responsibilities: Responsibilities include, but are not limited to the following: Owning the content strategy & campaigns to ensure all tactics achieve desired customer experience Leading the development of content for the field resources (iPad & field emails) Leading the development of content for digital promotional assets, such as emails, display units, banner ads, alerts, web content, video, media/paid search content optimization & social media Embedding & optimizing all applicable OMM capabilities Leading & driving CAT actives that enable optimal Ways of Working and ensure capacity utilization will be maximized Understand the agile methodology to ensure a high functioning CAT team Owing jobs/work that will go through the Collaborative Review Team process Contributing to the development of the brand building tools (L3) Shapin...