Senior Manager, Product Marketing

Job description

S u mma ry Across 170 countries, professionals trust The IIA to represent their field, advance their credentials, and connect them to a global community. That trust is built campaign by campaign, story by story, and The IIA is looking for a passionate marketer to help tell it. The Product Marketing Manager is a strategic storyteller and go-to-market architect who shapes how The IIA’s programs and credentials show up in the market. This is a high-impact role at the intersection of audience insight, brand strategy, and campaign execution, with the creative latitude, cross-functional partnerships, and organizational visibility to make a real difference for a profession that matters. This role owns the full campaign journey, from positioning and messaging through creative development, launch, and performance optimization, ensuring every initiative reflects a clear value proposition and speaks directly to the aspirations of professionals at every stage of their career. The right candidate will see this not as a job to fill but as a platform to build on, bringing a growth mindset, deep marketing instincts, and a genuine passion for connecting people to opportunities that shape their prof...