Digital Marketing & Growth Specialist (Zurich)
FELFEL · Zürich, Zurich, CH
IN SHORT Do you live and breathe digital growth, get excited by a well-performing campaign, and love turning clicks into customers?
Job description
IN SHORT: Do you live and breathe digital growth, get excited by a well-performing campaign, and love turning clicks into customers? As our Digital Marketing & Growth Specialist based in Zurich Wiedikon, you will own FELFEL's digital growth engine – from SEO and paid performance marketing to website optimization and conversion. YOUR RESPONSIBILITIES: - Continuously optimize our website to improve UX, structure and conversion. - Build new landing pages with clean on-page SEO/GEO and integrated HubSpot lead forms. - Plan, implement and optimize paid campaigns across Google Ads, Meta and LinkedIn to acquire new qualified B2B leads. - Own the paid media budget and performance reporting, and coordinate creatives and ad copy with our Creative team. - Own SEO and GEO KPIs and continuous improvement across content, technical and off-page. YOUR PROFILE: - 2–4+ years of hands-on experience in digital marketing, growth or performance marketing – in a B2B environment. - Proven experience managing a website end-to-end with full ownership, including hands-on experience with Squarespace as a web host. - Strong practical knowledge of Google Ads, Meta Ads and LinkedIn Ads, including campaign setup,...