Senior Director, Engagement Strategy

Job description

BGB Group Senior Director, Engagement Strategy Our Agency: BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth. Position Overview: The Senior Director, Engagement Strategy will be a key leader in driving strategic engagement initiatives across BGB Group’s healthcare campaigns. This role will focus on developing and executing comprehensive engagement strategies that enhance client relationships and maximize audience impact. The Senior Director will oversee a team, collaborate with creative and client-facing teams, and ensure alignment between strategy and execution to deliver measurable results in line with clients' objectives. Role Requirements: - Lead the development of engagement strategies across multiple channels, including digital, social media, email marketing, and experiential campaigns. - Work closely with clients to understand their business objectives, p...