Business Marketing Manager- Male Grooming- META
Philips · Istanbul, TR
Job Title Business Marketing Manager- Male Grooming- META Job Description Job title: Business Marketing Manager- Male Grooming- META Generates long-term busi...
Job description
Job Title Business Marketing Manager- Male Grooming- META Job Description: Job title: Business Marketing Manager- Male Grooming- META Generates long-term business value for identified target audiences and for the Company via delivering and managing Superior Propositions or Superior Presence. The role harnesses consumer and market intelligence and insights to create demand and foster Brand Strength. Focuses time on strategic marketing activities such as the adoption and adaptation of the global integrated innovation and communication roadmap into locally relevant strategies, guiding the localization of global content as well as filling gaps. Your role: - Leads the development of a regional integrated innovation and communication roadmap, covering new product launches, Commercial Innovation, and always-on base business, based on in-depth consumer, market, and competitor insights to drive business objectives. - Helps to strategize and define marketing objectives by understanding and analyzing the Consumer Experience Journey at various touchpoints, ensuring the creation of consumer-centric insights and the articulation of behavior shifts required to meet business goals. - Develops pric...