Brand Leader Respiratory

Job description

At AstraZeneca, potential matters. Skills and passion are channelled into meaningful work, with support to grow beyond expectations. As Brand Leader Respiratory , this role sits at the intersection of science and commercial impact, helping to change the lives of patients living with asthma, COPD, IPF and chronic cough. The portfolio spans inhaled combinations, biologics and emerging approaches in disease modification, with the ambition to move towards remission and even cures. This position is accountable for all marketing activities for the assigned respiratory brand, ensuring that scientific innovation translates into real-world value for patients, healthcare professionals and the wider healthcare ecosystem. Ready to see how far your expertise can go? Accountabilities: - Lead the development and execution of the brand strategy and annual marketing plans for the assigned respiratory brand, aligned with company objectives and local regulations. - Drive a cross-functional Brand Building process, ensuring that brand objectives are clear, measurable and embedded across functions. - Guide and energise cross-functional teams to implement, monitor and refine brand plan actions, removing...