Insight Analyst: Marketing & Acquisition
The Economist Group · London, England, GB
Who we are We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses...
Job description
Who we are We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity. The Insights Analyst: Marketing & Acquisition plays a key role in ensuring that TEG utilises the full range of data, analytics and insight expertise to drive new profitable new customer acquisition within The Economist’s B2C subscription business. The role: They work across two key analytics functions: - Conversion Rate Optimisation (CRO): Working with the acquisition and product teams to measure and optimise traffic volumes, conversion...