Integrated Insights Business Partner

Job description

Job Description Summary #LI-Hybrid Location: Bucharest, Romania The Integrated Insights Business Partner is a country-level role within the Integrated Insights pillar of Execution Excellence. The role transforms data into actionable insights to support Commercial and Value & Access decision-making for assigned Therapeutic Areas, bridging strategy and execution through high-quality analytics, market research, and forecasting support delivered within Execution Excellence guardrails. Job Description: Key responsibilities: Act as the primary Integrated Insights partner for assigned Therapeutic Areas and/or Value & Access, consolidating and shaping business questions into clear insight and analytics requests. Translate TA and V&A strategies into actionable insight plans, partnering with Data, Analytics & Platforms and external vendors for delivery. Plan, coordinate and execute primary and secondary market research, including patient journeys, segmentation, positioning, ecosystem mapping and competitive intelligence. Integrate internal KPIs and external data sources to generate holistic insights on market, customer, brand and campaign performance. Ensure effective reuse of existing inter...