Director, Paid

Job description

ILIA is seeking a highly strategic, data-driven Director of Paid to lead and scale our customer acquisition and performance marketing efforts across digital and retail channels. This role will take full ownership of our multi-channel full-funnel paid media strategy, including DTC, retail marketing, emerging platforms (e.g., TikTok, YouTube), international markets, and affiliate partnerships. You will own large-scale budget management and campaign execution, partnering with cross-functional teams to ensure performance marketing aligns with brand, business, and revenue goals. This is a leadership position with a seat at the table for setting strategic direction and driving innovation at scale. This role reports into the VP of Digital & eCommerce. Responsibilities: Growth Strategy & Execution: Define and lead the global growth marketing strategy to drive net new customer acquisition, revenue growth, and long-term brand equity. Own media planning and execution across paid social, paid search, CTV, affiliate, influencer paid campaigns, and retail marketing efforts (Sephora, Ulta, Amazon). Oversee international paid media expansion, with tailored strategies for EMEA and other high-priori...