Manager, Partner & Ecosystem Growth Marketing
Vertiv · Westerville, Ohio, US
POSITION SUMMARY - The Manager, Partner & Ecosystem Growth Marketing is responsible for driving demand, brand awareness, and revenue growth through the partn...
Job description
POSITION SUMMARY: - The Manager, Partner & Ecosystem Growth Marketing is responsible for driving demand, brand awareness, and revenue growth through the partner ecosystem, including distributors, resellers, M&E contractors and system integrators. Focus on executing go-to-market (GTM) campaigns, developing partner-focused marketing programs and initiatives that help channel partners promote Vertiv’s critical infrastructure solutions. This team bridges the gap between marketing and channel sales—enabling partners to effectively sell Vertiv solutions while driving measurable pipeline growth and market expansion. RESPONSIBILITIES: - Execute Channel Strategy : Support the development and lead the execution of the Ecosystem marketing plans, focusing on improving reach, engagement, and conversion for one segment – Distributors, Resellers or Mechanical & Electrical Contractors - Partner Facing Campaigns : Plan, implement, and optimize campaigns across digital, social, and traditional channels to drive brand awareness and customer acquisition through Partners. - Performance Analysis : Track and analyze marketing performance using data and analytics tools, providing regular reports and actio...