B2B Marketing Manager

Job description

Job Posting End Date: April 27 Who are we?: We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive. The role: What will you be doing?: 13 B2B Marketing Manager Hybrid – 3 days a week in Dorking office Or Basingstoke/Dorking hybrid What will you bring?: We are looking for an B2B Marketing Manager to create high-impact marketing plans that transform how Unum connects with its most valuable broker and customer accounts. You will lead a team of two direct reports to execute data-driven campaigns and contact strategies that deliver measurable results. Together, you’ll turn insights into action and help us achieve our ambitious growth targets. Key Responsibilities: - Develop and oversee the implementation of Account Based Marketing strategies and campaigns to drive acquisition, retention, digital adoption, and engagement objectives. - Lead the use of data analytics and customer insights to optimise segmentation and deliver measurable business impact. - Own reporting and performance tracking for ABM campaigns, providing clear insights and recommenda...