Associate Director - Growth Marketing

Job description

Role Overview As Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full-funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion . This role extends beyond digital to orchestrate integrated campaigns across digital, field, and executive-level events , aligned to complex B2B buying journey. You will play a critical role in connecting marketing to revenue by aligning closely with enterprise sales, product marketing, and customer teams—ensuring programs drive account engagement, opportunity progression, and measurable revenue outcomes . Responsibilities: Integrated Campaigns for Enterprise Growth: - Lead full-funnel, integrated campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows) - Orchestrate multi-channel programs across digital, ABM, field marketing, and executive events targeting enterprise accounts - Own end-to-end campaign lifecycle, from strategy through optimization and revenue attribution Account-Based & Demand Generation Strategy: - Partner with sales on ABM strategies focused on named accounts...