Brand Manager CVRM

Job description

About the Role We are looking for an experienced Brand Manager to drive the national commercialisation of a key brand portfolio. This role is responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth. You will lead the brand vision cross-functionally, work closely with Sales, Medical, Market Access, and Global teams, and coach two direct reports. Success in this role requires strong strategic thinking, customer-centricity, and the ability to adapt rapidly in a dynamic healthcare environment. Key Responsibilities: Brand Strategy & Commercial Delivery: Lead and champion the brand internally and externally to ensure both short-term performance and long-term brand success Translate global brand strategy into locally relevant brand plans, messaging, and tactical initiatives Continuously optimise the brand plan in response to changing market, competitive, and customer dynamics Own full P&L responsibility for assigned brand(s) Customer & Market Insight: Act as the brand, market, and competitor expert Synthesise qualitative and quantitative insights from market research...