Product Marketing Manager
Demant · Toronto, Ontario, CA
Purpose Reporting to the Senior Marketing Manager, the Product Marketing Manager is responsible for driving product success in the market by owning go-to-mar...
Job description
Purpose Reporting to the Senior Marketing Manager, the Product Marketing Manager is responsible for driving product success in the market by owning go-to-market strategy, client marketing, and competitive intelligence. They are responsible for creating impactful B2B, B2B2C, and B2C initiatives, and man-aging various aspects critical to product lifecycle management. This role acts as the commercial lead for the product portfolio, translating global product strategies into locally relevant positioning, messaging, and demand-driving initiatives. The Product Marketing Manager works closely with Sales, Audiology, Digital, and Corporate Marketing to ensure strong product adoption, effective sales enablement, and measurable business impact. Responsibilities: Go-to-Market Strategy & Product Leadership: - Own end-to-end go-to-market strategy for product launches and lifecycle initiatives - Define product positioning, messaging, and differentiation in the local market - Translate global product strategies into relevant, market-specific plans - Partner with cross-functional teams to align on launch priorities and objectives - Act as the primary product expert within the marketing team - Partn...