Sr Marketing Manager

Job description

PrimeLending is looking to hire a Senior Marketing Manager. The Senior Marketing Manager leads the development and execution of strategic marketing campaigns that support Loan Officers, branches, recruiters, and internal departments. This role is responsible for developing the strategy for the organization’s marketing platform and ensuring it is effectively utilized in partnership with production teams to drive business growth, sales performance, and brand consistency. This position plays a key role in shaping the overall marketing strategy, managing high-impact campaigns, and leading in a fast-paced, market-driven environment. Strategic Planning: - Partner with senior leadership to align marketing strategies with overall business goals and objectives. - Conduct market research to identify trends, competitive activity, customer needs, and opportunities for differentiation. - Develop and implement comprehensive marketing strategies that support organizational priorities and sales growth. - Evaluate market dynamics and recommend new opportunities, tactics, and initiatives. Campaign Strategy: - Develop campaign strategies based on a deep understanding of target audiences, market condi...