Brand Manager

Job description

Who are we? Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come! As the Brand Manager leading Innovation Expansion, Sustainability & Canada at trü frü, you will play a critical role in unlocking the next phase of growth for our current portfolio. You will blend strategic brand thinking with strong executional ownership — partnering across R&D, Sales, Supply Chain, Finance, Creative, and Insights to deliver meaningful, scalable growth. What you'll do: What you'll bring to trü frü You are... You have... - Own innovation expansion, ensuring initiatives are grounded in consumer insights, commercial opportunity, and operational feasibility. - Lead cros...