Loyalty Marketing, Senior Manager

Job description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. We are looking for a Senior Manager, Loyalty Marketing. The Senior Manager, Loyalty Marketing will oversee loyalty program strategy, guest segmentation, benefit optimization, and personalized communications across the guest journey. Partnering closely with Brand Marketing, Digital, Guest Experience, Revenue Management, and Data & Analytics, the Senior Manager ensures that loyalty initiatives are insight-driven, measurable, and aligned to commercial goals. The role requires a blend of strategic thinking, data fluency, creativity, and operational excellence, with a strong understanding of CRM, loyalty economics, and consumer behavior. Here’s a summary of what Holland America Line is looking for. Is this you? Responsibilities : Strategy Development: Lead the end ‑ to ‑ end development of a comprehensive, multi ‑ year Loyalty vision and strategy for both Holland America Line and Seabourn. Drive strategic alignment across senior and executive leadership, delivering hig...