Revenue Program Manager

Job description

At Upland Audience Engagement, our results-oriented teams collaborate to deliver value for customers, driving growth and innovation. We’re passionate, proactive, and thrive on challenges. If you’re ready to make an impact in a dynamic environment, we want to hear from you. Role Overview: We’re seeking a data-driven ABM & Revenue Program Manager to design and execute targeted account programs that drive engagement, accelerate pipeline growth, and increase marketing team capacity. This role combines account intelligence, market segmentation, intent signal activation, and workflow automation to ensure marketing programs deliver measurable revenue impact. The ideal candidate thrives at the intersection of marketing and sales alignment — translating data and insights into actionable programs that accelerate account engagement. Key Responsibilities: Account-Based Marketing: - Build and manage tiered target account lists using CRM, firmographic data, and intent signals - Develop and execute multi-channel campaigns to engage priority accounts - Collaborate with Sales to align messaging and outreach strategies across buying committees - Optimize messaging relevance by segment, persona, and...