Market Development Executive

Job description

ABOUT THIS POSITION: This role is all about driving the business forward for our sales team. The Market Development Executive role will focus on lead generation and serve as the primary resource for the development of qualified strategic enterprise sales leads. WHAT YOU'LL DO: Qualify leads and prospects based on criteria defined by the sales process Profile assigned territory and accounts and drive outbound prospecting to generate new business Must call into senior management at large healthcare organizations as part of lead development and qualification. E.g. CTO, CIO, VP of Revenue Cycle, and Director level contacts Conduct research on accounts using sales intelligence tools, including social media tools Develop an understanding of the account's business issues and other relevant information Provide input to marketing including feedback on quality of leads from marketing programs Execute database and telemarketing programs to increase attendance at upcoming events, seminars, and to create awareness for current product promotions to target audiences Educate prospects about Waystar strategic solutions Use CRM - Salesforce.com - to log, track and report on activities Work to meet d...