Channel Optimisation and Conversion Lead

Job description

At ING, we believe in doing things differently — starting with the freedom to do your thing . We’re a bank that puts people first, champions simplicity and builds digital experiences that actually make sense. Here, curiosity is encouraged, ideas are celebrated, and you’re trusted to drive real impact from day one. As we continue to transform the way Australians bank, we’re gearing up for big things in digital growth — and this role as Channel Optimisation & Conversion Lead (Digital) is right at the heart of it. We’re investing heavily in smarter journeys, cleaner funnels, and conversion experiences that feel effortless. If you love shaping “what great looks like” and thrive in fast paced, experimentation fuelled environments, this could be your moment. What you’ll do: - Supercharge our digital sales funnels across priority retail products — lifting conversion and removing friction at speed. - Redesign end-to-end ‑to‑end apply flows across web and app to make them cleaner, simpler, and effortlessly ING. - Lead a bold experimentation agenda (A/B, multivariant) to continuously improve UX, content, and pathways. - Turn funnel performance data into actionable insights and prioritised op...