Assistant Brand Manager - Instants Brand
JACOBS DOUWE EGBERTS · Maidenhead, England, GB
Company Description It’s amazing what can happen over a cup of coffee! With JDE UK, we are bringing winning Coffee brands such as Tassimo, Kenco & L’Or toget...
Job description
Company Description It’s amazing what can happen over a cup of coffee! With JDE UK, we are bringing winning Coffee brands such as Tassimo, Kenco & L’Or together under one roof, with one goal: be number one in market! JDE sits as a very strong Number 2 within the Instants category and we have every ambition to become Number 1. At present, the Kenco brand accounts for almost 50% growth of the entire coffee category. We are therefore now at a pivotal point in the brand’s development and we are seeking passionate, creative and entrepreneurial minds to join our team. So if you are looking to make an impact at shaping the future with delivering real brand value growth in a driven, fast-paced environment, then look no further! Job Description: The Assistant Brand Manager for Instants is a key role in the Kenco brand team, contributing to all elements of the marketing mix. As the ABM you will be responsible for developing and executing the Kenco BTL activation in addition to category growth driving initiatives. Previous comms experience developing strategies and execution across social media, websites, digital and shopper is essential. You will be responsible for category innovation and re...