Demand Planner
Keter · Atlanta, Georgia, US
Description Job Summary Statement: The Demand Planner serves as the key interface between Keter’s global operations, Sales, Marketing, Finance, and external...
Job description
Description Job Summary Statement: The Demand Planner serves as the key interface between Keter’s global operations, Sales, Marketing, Finance, and external retail/e-commerce partners (e.g., Amazon, Wayfair) to develop accurate demand forecasts for our diverse product portfolio, including seasonal items like deck boxes and sheds. This role drives supply chain efficiency by leveraging statistical models, POS data, and market insights to minimize stockouts and overstock while improving forecast accuracy (MAPE, Bias, WAPE). The Demand Planner will lead critical aspects of the S&OP process to align demand and supply strategies. Essential Functions & Responsibilities: - Develop and maintain demand forecasts for all SKUs using statistical models, historical sales trends (POS data), and market intelligence, incorporating demand drivers like promotions and economic conditions. - Conduct weekly consensus forecast reviews with Sales, Marketing, and Finance, using quantitative (e.g., statistics) and qualitative data to highlight risks, opportunities, and emerging trends. - Review POS data from retailer websites/vendor portals to generate weekly/monthly reports, providing insights to Sales, Op...