Senior Manager, Frontline Marketing Sparkling Flavors, Sprite & Schweppes- Türkiye

Job description

Job Description Summary: The Sparkling Flavors Senior Manager is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with IMX (integrated Marketing Experience), C&CL (customer commercial), Franchise Leadership and bottling partners’ teams. You will be part of Sparkling Flavors, Sprite & Schweppes team in Türkiye . Function Related Activities/Key Responsibilities: - Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&Cl, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team. - Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market. - As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading. - Bring a holistic understanding...