Loyalty & Co-brand Marketing & Communications Program Manager

Job description

The Program Manager, Loyalty and Co ‑ Brand Branding, Marketing, and Communications leads the strategy execution of all loyalty and co ‑ brand marketing initiatives. This role is responsible for delivering integrated, multi ‑ channel communication strategies, managing agency partnerships, owning the marketing calendar, and planning and executing loyalty promotions, co ‑ brand campaigns, and events that elevate program awareness and engagement. The Program Manager also owns and manages multi ‑ million ‑ dollar marketing budgets, overseeing spend across internal teams and agency partners to ensure strong ROI, financial discipline, and alignment with business priorities. Working closely with cross ‑ functional marketing, legal, compliance, and business partners, the Program Manager oversees the review and approval of all loyalty and co ‑ brand content and copy, ensuring accuracy, brand consistency, and regulatory compliance. This role owns the branding and creative direction of all loyalty assets and drives continuous improvement through KPI tracking, performance analysis, and copy and creative testing. The ideal candidate brings a strong marketing foundation, exceptional project mana...