Senior Data Scientist

Job description

Purpose of the Role: To provide analytical support for CRM activities, with a strong focus on designing and optimizing customer purchase journeys based on data insights, as well as measuring and evaluating the effectiveness of sales campaigns targeted at the existing customer base Your responsibilities will include: - Designing, optimizing, and overseeing customer journeys across CRM channels - Performing advanced analysis of customer behavior across key lifecycle stages (onboarding, activation, retention, cross-sell / up-sell) - Acting as a strategic partner to the business in planning and shaping sales campaigns for the existing customer portfolio (segmentation strategy, targeting logic, offer recommendations) - Monitoring, evaluating, and reporting on CRM campaign effectiveness (KPIs, ROI, uplift/lift analysis, conversion metrics) - Developing, maintaining, and continuously improving customer segments and selection models - Identifying sales growth opportunities and recommending data-driven initiatives aimed at increasing Customer Lifetime Value (CLV) This offer is for you if: - You have experience in analyzing CRM data as well as sales or marketing campaigns - You are skilled i...