Research Analyst

Job description

Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC). Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data. Conduct: current-state discovery of the legacy platform , including: Campaigns Audience segments: Email templates: Automation workflows: Reporting artifacts: Integration points: Maintain organized documentation repositories accessible to project stakeholders. Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio). Analyze: historical campaign performance and help define baseline metrics such as: Open rate Click-through rate (CTR): Conversion rate (CVR): Cost-per-click (CPC): Return on ad spend (ROAS): Assist with project tracking, including milestones, risks, dependencies, and action items. Prepare status reports, presentations, and meeting documentation for stakeholders. Support: User Acceptance Testing (UAT): , including: Test script development Issue tracking and triage: Coordination with development teams: Assist with:...