Director, Product Management - MarTech, East Coast Remote

Job description

Our Team The Marketing Automation Domain at VistaPrint comprises several focused teams: Content Automation, Campaign Automation, Campaign Delivery, Media Automation and Measurement , and Pricing & Promotion Optimization. We operate with an empowered product team operating model, partnering closely with Engineers and Designers and business stakeholders to increase returns from our marketing investments - advertising spend, time spend, human creativity - from investing into our global marketing technology. Our focus is to drive Generative AI and automation at scale across all areas of marketing data and technology. We navigate a complex, dynamic strategy that balances the integration of top-tier external vendor ecosystems with the development of proprietary, in-house tech solutions that connect with our customers across every touchpoint. What You Will Do: Develop and create buy-in on a multi-year vision for MarTech and Automation, establishing clear success metrics and defining in-and-out of scope priorities to deliver quarterly value increments. Shape a complex "buy vs. build" portfolio of capabilities, taking responsibility for vendor selection, integration, and discontinuation whi...