Senior Manager, Digital Analytics

Job description

Summary: ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will drive the development of adaptive segmentation, diagnostic and causal analytics, and scalable decision systems that enable more effective experimentation and marketing strategy. The ideal candidate will oversee analytics engineering and performance platforms that translate behavioral data into high-impact, actionable insights. This position combines hands-on technical leadership with team development and cross-functional influence to embed data-driven decision-making across marketing. Duties and Responsibilities: - Adaptive Segmentation & Behavioral Intelligence - Design and operationalize adaptive behavioral segmentation models to dynamically classify users by engagement, intent, and conversion propensity. - Develop scalable segmentation logic that informs targeting, experimentation, and journey optimization. - Ensure segmentation evolves continuously with behavioral signals rather than relying on static rules. - Diagnostic & Causal Analytics - Lead advanced analysis of user b...