Head of Growth

Job description

ZeptoLab is a profitable, 90-person mobile game studio behind globally recognized titles. As we scale, we're looking for a Head of Growth to own our full marketing function — UA, ASO, ad monetization, and product marketing — across our entire portfolio. Reporting directly to the CEO, you'll have real influence over commercial strategy and the autonomy to build the marketing engine that defines ZeptoLab's next chapter. If you thrive where strategy meets execution, this role is for you. What You'll Do: - Lead and develop the marketing team across UA, product marketing, creative production, and ad monetization - Drive UA performance across paid channels (Meta, Google, AppLovin/ironSource) — define targets, manage channel mix, evaluate creative effectiveness, and optimize payback and ROAS models - Own ASO across all titles: keyword strategy, A/B testing, store page optimization, and localization priorities - Oversee ad monetization strategy, balancing revenue growth with player experience - Partner with analytics to turn performance data into clear marketing decisions and priorities - Support new game launches: define soft launch approach, geo-rollout logic, and performance expectation...