Director of Brand Strategy, EMEA – Abercrombie & Fitch

Job description

Company Description Job Description: The Director of Brand Strategy will be responsible for leading the development, direction, and execution of regional brand strategy, ensuring that the Abercrombie & Fitch brand’s purpose, customer priorities, and commercial objectives are consistently delivered across the EMEA region. This role reports directly into the VP Marketing EMEA and partners closely with the A&F Global Home Office whilst operating with a high degree of independence to drive innovative, customer-centric brand expression and strategic growth across key markets. This job is located at our EMEA Home Office in London, UK What Will You Be Doing?: What Do You Need To Bring? - Leverage regional expertise to optimise global messaging and strategy to suit the EMEA customer, centered around the focus markets of UK, Germany & the Middle East but crafting a launch plan for strategic new entry markets where required (e.g. France) - Lead the regional Strategy & Experience Sprint processes for EMEA, identifying customer, cultural & product nuances that require bespoke content or timing adaptations in region - Supervise, build & develop a high-performance team of 4 dedicated brand assoc...