Director, NIL Revenue & Activation - University of Southern California

Job description

The Director, NIL Revenue & Activation will serve as USC Sports Properties' strategic lead for all Name, Image, and Likeness (NIL) initiatives. This individual will be responsible for aligning NIL strategy with institutional values and NCAA/conference guidelines, driving revenue through NIL-related opportunities, and ensuring flawless execution of athlete engagements. This role bridges key internal and external relationships, including athletics administration, coaches, compliance, creative services, brand partners, and donors. The ideal candidate will be an experienced leader with a strong background in sports marketing, athlete relations, sponsorship sales, and overall revenue generation. They must be able to operate autonomously in a fast-paced environment, balancing day-to-day activation with long-term strategic planning. Key Responsibilities: NIL Strategy & Leadership - Drive NIL Dealmaking Revenue strategy, support all NIL sales efforts with the Sports Properties Team, manage and lead dedicated NIL Sports Properties staff (sales and fulfillment) - Design and implement a sustainable NIL infrastructure aligned with university values, athletic priorities, and national regulation...