Marketing Strategist - Sioux Falls, SD

Job description

Job Summary: The Marketing Strategist leads data‑driven marketing strategies across the full customer lifecycle to drive acquisition, engagement, retention, and loyalty for key areas of the business. This role identifies the moments that matter most to customers and translates insights into prioritized, high‑impact strategies that support Midco’s company goals through close cross‑functional collaboration and clear execution plans. The position continuously optimizes performance using data, testing, and insights to deliver measurable business results. This is a hybrid position working a minimum of 1 day per week from our Sioux Falls office with the option to work-from-home the remaining days. Responsibilities: Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time. - Create and optimize marketing strategy across the full customer journey, from awareness and acquisition through onboarding, engagement, retention, and loyalty for specific areas of the business. - Identify friction points, opportunities, and moments that matter most across the customer lifecycle and translate insights into actionable marketing strateg...