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Vice President, Integrated Marketing & Creative Strategy

Marriott International · Bethesda, Maryland, US

JOB SUMMARY Marriott International is entering a new chapter of growth and evolution. The Vice President, Integrated Marketing & Creative Strategy leads the...

Job description

JOB SUMMARY: Marriott International is entering a new chapter of growth and evolution. The Vice President, Integrated Marketing & Creative Strategy leads the vision, creative strategy, and execution of 360° integrated marketing across the company’s global travel portfolio. This role is responsible for uniting portfolio, brand, loyalty, product, partnerships, and performance into cohesive, high-impact marketing that inspires travel, deepens customer relationships, and drives measurable enterprise growth. This leader oversees integrated marketing and creative strategy across brands, loyalty, cobranded credit cards, mobile app, enterprise partnerships, and experience partnerships rooted in consumer passions including food & beverage, sports, music, wellness, and outdoor. The VP works with the internal and external creative agency to build creative frameworks, and creative campaigns that ensure every campaign, message, and experience works together across the customer journey. As a core brand steward, the VP ensures clear, cohesive brand architecture and storytelling across every touchpoint, creating global consistency, clarity, and differentiation across the entire ecosystem while ena...