Professional III(M), IMC Strategy

Job description

Position Summary Role and Responsibilities: MULTIPLE POSITIONS AVAILABLE: Company : Samsung Electronics America Inc. Position Title : Professional III(M), IMC Strategy Location : Plano, TX: Job ID : SAM9666768: Position Responsibilities: Lead the marketing platform team to build go-to-market strategy and data intelligence capability including data engagement, segmenting and accompanying business models. Leverage heavy data analysis and data querying to understand and analyze audience and data growth business plans inclusive of investment requirements and the resulting value creation. Drive the global data studio playbook for cross-device marketing, hyper-personalization, and consumer journey analysis, and then map this data to Key Performance Indicators (KPIs). Define new approaches with channel partners (e.g., retailers) to improve data-driven collaboration for marketing strategies. Serve as the technical subject matter expert on ad campaign execution from traffic to optimization in the Samsung ecosystem. Own the end-to-end architecture and operations for the platform including application, processing and data layers using Big Data systems and tools including SQL and Python. Partn...