Director Omni Growth Marketing
Staples · Framingham, Massachusetts, US
The Director of Omni Growth Marketing is a senior leadership role responsible for driving profitable revenue growth and high-quality customer acquisition acr...
Job description
The Director of Omni Growth Marketing is a senior leadership role responsible for driving profitable revenue growth and high-quality customer acquisition across Staples.com and the Staples retail store fleet. This role will lead strategy and execution of a multi-channel paid media portfolio, leveraging a mix of brand and performance tactics to impactfully promote the Staples brand and offering to consumers and small businesses. This is an exciting, high-impact role for builders who are motivated by solving tough problems, innovating, and driving transformational change. Operating as a hands-on player–coach, the Director leads an internal + agency team to challenge the status quo and create new avenues for marketing-led growth via A/B testing, tight measurement, and reporting feedback loops that fuel pattern recognition and continuous improvement. Success in this role will require equal fluency in vision-setting and big-picture strategic thinking, customer empathy, granular channel management, analytical rigor, and executive communication & influence. The Director will also partner cross-functionally with stakeholders up and downstream of media investment (e.g., Creative, Data Scien...