Senior Data/Business Analyst - Marketing Analytics & Reporting

Job description

About the Role We are seeking a highly experienced Senior Data / Business Analyst to play a key role in advancing our Marketing Analytics and Campaign Reporting capabilities. This role is split between hands-on reporting and analysis (50%) and dashboard development and reporting automation (50%), with a strong emphasis on ownership, rigor, and scalability. This is an individual contributor role for someone who can independently own reporting outputs, influence measurement standards, and help move the organization from fragmented and manual analytics toward more consistent, automated, and trusted insights. The ideal candidate is comfortable working in an environment where analytics are evolving and enjoys improving how data is captured, analyzed, and used. Responsibilities: - Contributing to the design, development, and ongoing improvement of Tableau dashboards used to assess campaign performance, channel effectiveness, and funnel outcomes - Leading the delivery of recurring performance reports and executive-ready scorecards, combining automated dashboards with hands-on analysis and interpretation - Serving as a subject matter expert for marketing performance reporting, proactively...