Principal Product Marketing Manager, Release Marketing

Job description

As a Principal Product Marketing Manager, Release Marketing , the focus is on bringing Adobe Firefly's most important product and feature launches to market — fast and with precision. This means translating technical capabilities, complex pricing, and nuanced offers into narratives that customers actually understand and act on. It means building the messaging, the brief, the plan, and the story — then rallying the team to execute. What You'll Do: Developing launch strategies for highly technical and high-visibility product releases, grounded in business objectives, market dynamics, and user context Turning complex pricing structures and product capabilities into sharp, digestible customer narratives, offers, and promotions Building and owning messaging frameworks — then testing, iterating, and optimizing them based on real data and customer feedback Creating integrated marketing plans and campaign briefs that align product, demand gen, brand, and sales into one cohesive motion Conducting and applying customer research and insights to sharpen positioning and go-to-market decisions Driving cross-functional alignment across product management, marketing, and partnerships — especially...