Marketing Manager

Job description

Deluxe, a global payments and data leader, is looking for a Marketing Manager to develop marketing strategies that target specific channels to promote products and services. Create and plan marketing programs/campaigns working in conjunction with Marketing/Content team and specific channel managers to help each achieve their respective goals. Analyze results and work with Director, Data Analyst to identify trends, preferences, product usage etc. to further optimize marketing strategies. - Develop content requirements and oversee creative deliverables to support integrated marketing and digital campaign plans, - Plan, execute, and optimize digital marketing campaigns across owned and paid channels to drive demand, engagement, and lead generation. - Gather and analyze marketing and digital campaign performance data, evaluate the effectiveness of strategies, and report insights and results to internal stakeholders. - Deploy channel and digital marketing strategies in collaboration with the broader marketing team, senior leaders, sales teams, and cross-functional partners to drive leads and nurture existing customer relationships. - Manage marketing campaign communications, building in...