Performance Marketing Manager

Job description

Job Summary Job Description: Partner with multi-functional Medline teams to develop strategy and execution of all performance marketing activity within eCommerce for an assigned subset of product divisions; developing a full funnel approach that places our consumers at the center of everything we do. This role collaborates closely with product division, retail marketing, retail sales, and supply chain teams to drive Medline categories and conversion of Medline products at Amazon.com and Walmart.com. Responsibilities: Responsible for executing the digital marketing plans specific for Amazon and Walmart that align with Medline’s business goals and objectives. The main objective of these plans is to drive sell-through results, optimizations, and best practices across the regions leveraging media, digital merchandising, content, and data. Collaborate with marketing colleagues and business account managers to drive coordinated plans and be responsible for achieving a set of KPIs. Track and report on the execution of the plans including an annual approach, investment plan and key initiatives to senior leaders. Partner with division leadership and retail counterparts to develop and activa...