Digital Performance Strategist

Job description

Requisition Number: 222166 Job Description: Cintas is seeking a highly skilled and experienced Digital Performance Strategist to join the Digital Technology team. Responsibilities for this role include driving measurable business growth through data-driven management and continuous optimization of the website. This role owns website performance analytics, conversion rate optimization strategy, and experimentation efforts, using quantitative and qualitative insights to improve user journeys, engagement, and conversion outcomes. This role is crucial in helping us understand user behavior, optimize the user experience, maximize the performance of our web properties and digital marketing campaigns. This role involves working closely with marketing, UX/UI design, and development teams to optimize user experience, increase engagement, and drive conversions. Key Responsibilities: - Partner with marketing and business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of website performance and campaigns. - Lead the Conversion Rate Optimization (CRO) program by identifying optimization opportunities across key user journeys and funnels, devel...