Lead Product Owner, Retention Marketing

Job description

Become a part of our caring community The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. Define pod-level strategy for engagement or retention campaigns, aligned with enterprise goals and member needs. Use your skills to make an impact - Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact. - Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance. - Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals. - Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making. - Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys. - Support reporting and...