Senior Director, CRM & Ecosystem Operations

Job description

The Role We are seeking a Senior Director, CRM & Ecosystem Operations, to lead the strategy, systems, and execution engine that drives lifecycle marketing, promotional operations, and free-to-play engagement across the Fanatics App and the broader Fanatics Ecosystem team. This leader will own the operating model that powers how we communicate with fans, activate them across verticals, and translate live sports moments into daily engagement and revenue. You will lead a multi-disciplinary team spanning CRM, campaign operations, and game/content operations, partnering closely with Product, Analytics, Commercial, Marketing, and Engineering. This is a highly visible leadership role with direct impact on MAU growth, retention, and ecosystem LTV. What You’ll Own: - CRM & Lifecycle Strategy - Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels - Build scalable segmentation and personalization frameworks leveraging ecosystem data - Drive activation, engagement, monetization, and retention programs - Establish a robust testing and experimentation roadmap - Improve retention curves and fan lifetime value Campaign & Promotion Operations: - Build and s...