Manager, Marketing Communications, Campaign Manager Chemille & Medical

Job description

Overview The Digital Platform & Segment Campaign Manager is responsible for the development and end to end execution of integrated marketing campaigns across assigned segments, with additional responsibility to promote and scale a key digital engagement platform as a channel for customer connectivity and business impact. The role drives technical storytelling, modern content formats, and broad digital reach to translate campaigns and platform promotion into actionable engagement and measurable outcomes. Responsibilities: •Own the end‑to‑end promotion and adoption of the digital engagement platform, driving awareness, registrations, repeat usage, and feedback loops to scale impact and establish the platform as a recognized industry standard•Own end‑to‑end campaign delivery, from concept through execution and define campaign objectives, scope, timelines, and success criteria•Develop audience‑focused, actionable campaign plans, in close collaboration with Strategic Marketing and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities•Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency acro...