Paid Media Specialist parental cover 1 year
Bombayworks AB · Skåne län, SE
About the role We are looking for a Paid Media Specialist to drive the execution and optimisation of digital advertising campaigns across multiple channels....
Job description
About the role We are looking for a Paid Media Specialist to drive the execution and optimisation of digital advertising campaigns across multiple channels. In this role, youll work with a cross-functional team to deliver results for our clients, using your expertise in paid media and data analysis to support growth. This is a 12-month parental leave cover, with the possibility to extend into a permanent role. As a Paid Media Specialist, you will manage campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn and more. Youll be responsible for performance, budgets and insights from strategy and setup to continuous optimisation and reporting. What youll do Plan, build and manage paid media campaigns across Google Ads, Facebook, Instagram, LinkedIn and other relevant platforms Handle audience targeting, keyword research, bidding and budgets to maximise ROI and reach business objectives Continuously monitor, analyse and optimise campaigns, using tools like GA4 to understand user behaviour, funnel performance and conversion paths Run A/B tests to improve conversion rates and overall performance Work closely with content, design and marketing to create campaigns and...