Manager, Collegiate Marketing

Job description

Company Description The Manager, Collegiate Marketing is responsible for executing the student marketing strategies for the US. This person will contribute to the planning and execution of US-wide projects, driving brand awareness and relevance amongst our core target audience and the future consumer on/around campus. This role leverages insights and creates the most effective programming for the US-consumer, working closely with the Global HQ team. In addition, this person will project manage collegiate activations, focused on building unique value to the US consumer and scale across the US. This role is a key member of the Marketing team and must possess a strong cross-functional ability to bring the full marketing mix to life in the collegiate space across the US including sport, culture, communications, and the Red Bull Media Network. This person is also responsible for acting as a partner to the Region teams, ensuring quality execution and innovation across all activations. Job Description: COLLEGIATE PROJECT MANAGEMENT: Lead the project management of collegiate marketing activations and Global Brand Projects each year, confirmed in the business plan Define and oversee the col...