Programmatic Media Buyer

Job description

Programmatic Media Buyer Carbondale or Denver: At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle. The Job: The Programmatic Media Buyer is a key member of Backbone’s Brand and Performance Media initiatives, responsible for planning, buying, executing, and optimizing campaigns across Programmatic, CTV, Streaming Audio, Display, Native, Digital Video, and Digital OOH. Working closely with media strategists, this role manages campaign performance primarily across self-serve platforms, ensuring budgets are invested in the right channels, audiences, and inventory to drive the strongest results. The ideal candidate brings hands-on experience with DSPs and modern buying platforms such as The Trade Desk and Tatari, along with a strong understanding of traditional network, publisher, and partner relationships. They are detail-oriented, analytical, and strategic, with a particul...