Senior Marketing Manager - Client Engagement Programs

Job description

EXL is seeking an experienced client program manager to join our industry marketing team. The role is accountable for designing, executing and optimizing marketing initiatives that deepen customer engagement, drive retention, and increase lifetime value. This role blends strategic planning with hands-on campaign management, ensuring alignment across industries and delivering measurable results. This role is ideal for someone who thrives at the intersection of storytelling, relationship-building and project management. You will work cross-functionality with marketing, sales, product, and account management teams to drive outcomes. - Manage client engagement programs end - to - end, from concept through delivery, aligning stakeholders and ensuring programs support business objectives and foster long - term customer loyalty - Analyze customer data and feedback to identify opportunities for upsell, cross-sell, and retention. - Develop customer communications strategy, messaging and associated campaigns, thought leadership, and other content aligned to client programs - Own end-to-end event preparation and execution for client events, including creating event playbooks, managing logisti...