Product Marketing Specialist

Job description

The Product Marketing Specialist ’s role is to facilitate and execute Product Marketing GTM (Go-to-market) strategy and day-to-day operations , perform marker research and analysis, as well as co-working other marketing teams for campaign execution. Essential Duties and Responsibilities: - Facilitate product marketing strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability, and preference. - Interested in PC DIY, familiar with components like Graphics Card, Motherboard, and other PC components. - Establish a scalable curation process to identify opportunities, across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style, and tone. - Work with social and digital production teams to project manage cross channel content marketing programs and content optimization efforts. - Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content. - Conduct and do competitive benchmarking and product comparison - Be knowledgeable i...