Senior Paid Media Manager

Job description

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. We are looking for a Senior Paid Media Manager to drive effective marketing campaigns and programs that generate leads and opportunities. You will lead the implementation of program and campaign strategies, plans, and tactics that result in the successful impact of corporate sales and marketing shared objectives. Responsibilities: Develop and execute demand generation activities across various channels to drive new leads (e.g. ABM, email, digital marketing, content marketing, webinars, joint-marketing activities, etc.) Strategise and drive nurturing campaigns for existing database of leads to increase overall pipeline Own content and editorial calendar to support demand generation efforts Own the marketing prospect database and improve the size and quality of marketable contacts Develop demand generation marketing playbooks and automate systems that can be measured and scaled Collaborate with product marketing, product managers and sales teams to develop and distribute marketing materials to drive awarene...