Marketing Data Analyst

Job description

How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community? Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York. Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do. At Provident Bank, we are committed to enhancing our customer and employees’ experience. POSITION SUMMARY: The Marketing Data Analyst plays a key role in supporting data‑driven marketing strategies by analyzing and optimizing marketing campaigns—particularly digital initiatives. This role partners closely with Marketing, Digital, and Analytics teams to evaluate campaign performance, uncover insights, and support targeting and personalization efforts that drive measurable business impact. KEY RESPONSIBILITIES: - Partner with the Digital Marketing & Analytics team to collect, analyze, and interpret marketing data from multiple sources - Evaluate KPIs to measure campaign effectiveness and provide actionable recommendations to improve performance, conversion, and...